Doing business in LATAM
High-technology exports (% of manufactured exports)
High-technology exports (current Million US$)
Technicians in R&D (per million people)
Researchers in R&D (per million people)
Trademark applications, total
Trademark applications, direct resident
Trademark applications, direct nonresident
Patent applications, residents
Patent applications, nonresidents
Scientific and technical journal articles
Research and development expenditure (% of GDP)
Charges for the use of intellectual property, receipts
(BoP, current Million US$)
Charges for the use of intellectual property, payments
(BoP, current Million US$)
Holland / Brazil  in Tech investment
Our region, Latin America, LATAM, is sometimes referred to also as CALA ( Central And Latin America) , or LAM .

It is a continent with a total population of around 600 million people,a vibrant mosaic of developing countries with its own unique business culture, two main
languages being spoken, a new frontier for many, a high risk and high return area for companies that penetrated its market and executed correctly .

Take a bird's eye view of the indicators that give you a measure of the ground to cover , the opportunities and the difficulties to carry out business
transactions ( some are not completely illustrated in these numbers).

Recently, a restaurant owner from Texas came to a large south American city to set up two fast food stands at a music festival.
Over the course of two days, the booths,each manned by six well trained people , served 12000 portions, or more than one every 15 seconds
while neighbouring stands needed two to three minutes to serve customers, leading to long waiting lines (  lost revenue ).

Such efficiency was a welcome exception in that market. Simply following his well rehearsed procedures and methods and with extreme
attention to its customers the restaurant was an instant success.

What you bring , your approach,your vision,even your processes might already be the key to your success,beyond what you imagine and
sometimes  to a higher degree than even the technological content you propose.

Poikilon is your catalyst to get much more than just the technology accepted.

Sometimes, as they say, the secret is in the sauce and we have the recipe
Territory, Population and selected indicators
At certain points on planet Mercury's surface, an observer would be able to see the Sun rise part way, then reverse and set before rising
again,  all within the same Mercurian day.

This apparent retrograde motion of the Sun occurs because, from approximately four Earth days before perihelion until approximately four
Earth days  after it,Mercury's angular orbital speed exceeds its angular rotational velocity. Mercury's elliptical orbit is farther from circular than
that of any other planet in our solar system, resulting in a substantially higher orbital speed near perihelion.

Sounds complicated?
And yet the phenomenon occurs and the explanation exists.
Like the Sun from Mercury, regularly you will see excitement for your innovation, your product, your solution rise, fall and rise again
to stay above the horizon .

Poikilon is by your side always , helping you know the local rules , suggesting the right degree for your exposure and involvement.
Your returns are our ticket to renewed cooperation with you and many long term projects.

Do no retreat on a false sunset and do not engage on a steady sunrise . It is mercurial but we know its rules.
Play by the rules ...
Broadband connections
Fixed broadband subscriptions refers to fixed subscriptions to high-speed access to the public Internet (a TCP/IP connection), at
downstream speeds equal to, or greater than, 256 kbit/s. This includes cable modem, DSL, fiber-to-the-home/building, other fixed
(wired)-broadband subscriptions, satellite broadband and terrestrial fixed wireless broadband. This total is measured irrespective
of the method of payment. It excludes subscriptions that have access to data communications (including the Internet) via
mobile-cellular networks. It should include fixed WiMAX and any other fixed wireless technologies. It includes both residential
subscriptions and subscriptions for organizations.
To a varying degree- and to a high level in Brazil- doing business in the country requires a high local component to be successful.Rules and
regulations are devised to favor local productions, local development, local implementation.

See for example the new regulations for video advertising:

For ads  produced by foreign companies or Brazilian companies controlled by foreign companies, CONDECINE taxation to the order of:
a.        US$ 60,775.00 for all audiovisual market segments

For ads produced by a Brazilian or Brazilian controlled company, significantly lower amounts are levied:
a.        US$ 1,085.00 for all audiovisual market segments

Read the complete regulatory frame for advertising

The importance and the savings brought about by a local entity and by a solid partner cannot be underestimated
Mobile Streaming
Internet Demographics