|Doing business in LATAM
|Holland / Brazil in Tech investment
Recently, a restaurant owner from Texas came to a large south American city to set up two fast food stands at a music festival.
Over the course of two days, the booths,each manned by six well trained people , served 12000 portions, or more than one every 15 seconds
while neighbouring stands needed two to three minutes to serve customers, leading to long waiting lines ( lost revenue ).
Such efficiency was a welcome exception in that market. Simply following his well rehearsed procedures and methods and with extreme
attention to its customers the restaurant was an instant success.
What you bring , your approach,your vision,even your processes might already be the key to your success,beyond what you imagine and
sometimes to a higher degree than even the technological content you propose.
Poikilon is your catalyst to get much more than just the technology accepted.
Sometimes, as they say, the secret is in the sauce and we have the recipe.
|Territory, Population and selected indicators
|At certain points on planet Mercury's surface, an observer would be able to see the Sun rise part way, then reverse and set before rising
again, all within the same Mercurian day.
This apparent retrograde motion of the Sun occurs because, from approximately four Earth days before perihelion until approximately four
Earth days after it,Mercury's angular orbital speed exceeds its angular rotational velocity. Mercury's elliptical orbit is farther from circular than
that of any other planet in our solar system, resulting in a substantially higher orbital speed near perihelion.
And yet the phenomenon occurs and the explanation exists.
Like the Sun from Mercury, regularly you will see excitement for your innovation, your product, your solution rise, fall and rise again
to stay above the horizon .
Poikilon is by your side always , helping you know the local rules , suggesting the right degree for your exposure and involvement.
Your returns are our ticket to renewed cooperation with you and many long term projects.
Do no retreat on a false sunset and do not engage on a steady sunrise . It is mercurial but we know its rules.
|Play by the rules ...
|To a varying degree- and to a high level in Brazil- doing business in the country requires a high local component to be successful.Rules and
regulations are devised to favor local productions, local development, local implementation.
See for example the new regulations for video advertising:
For ads produced by foreign companies or Brazilian companies controlled by foreign companies, CONDECINE taxation to the order of:
a. US$ 60,775.00 for all audiovisual market segments
For ads produced by a Brazilian or Brazilian controlled company, significantly lower amounts are levied:
a. US$ 1,085.00 for all audiovisual market segments
Read the complete regulatory frame for advertising HERE
The importance and the savings brought about by a local entity and by a solid partner cannot be underestimated